Wie promoten Sie effektiv Ihr Produkt, Ihre Auftritte als Künstler oder Ihre Dienstleistungen ohne zu hohe Kosten zu verursachen? Hier meine ganz persönliche Zusammenfassung von Ideen und Erfahrungen für effektives Marketing, das die Möglichkeiten von Kleinunternehmern berücksichtigt.
Ein mir äußerst wichtiger Punkt vorab: Suchen Sie sich einen Coach. Ein Coach ist kein Berater, sondern jemand, der Ihnen zuhört. Vermutlich haben Sie nämlich selbst bereits die besten Ideen und Ihnen fehlt lediglich der Zugang.
I don’t know how often you type in passwords a day however I think I enter passwords about 100 times a day. As you know it is advised to change passwords frequently and some systems (especially within an intranet of a corporation) it is even enforced to change passwords fairly frequently.
Here’s an interessting observation I’ve made. When I’ve set goals in the past they either have been achieved or I don’t feel the same way about these goals today as I felt back then when I have set them.
1. Meaning that very magically when today I review my goals which I have set a while ago I realize that a lot of them have actually been achieved or overachieved. E.g. I wanted to loose weight some years ago… and I have lost about 20 kgs over the past years. Now I weigh less as the target I have set at the start. Another example is the “clean sweep list” we’ve made on our coaching class. There are plenty of things I wanted to get fixed. Many of them have been fixed magically almost without efforts. So e.g. my bed is made daily, I have financial plans, I have made a complete eye exam, my blood presure is at an extrodinary healthy level, I have had a complete physical exam. the walls of my appartement are nicely painted etc. etc.
And here is the trick. I have actually not really worked hard for it, but I have thought about these things more or less on an ongoing basis. I have had them in mind. I thought they are great things to be achieved. I embraced them, in fact I valued them. I thought they are really handy for my life. I want them. And of course I did something to fix these things. But looking back they have seemlessly happend without a big effort on my side. That’s at least how it feels.
2. Then there are goals that I have set in the past which to be honest didn’t come true. In fact if I review them today a lot have a different meaning to me today. They are less important to me today or I view them with a different perspective. Even if they are still meaningful to me I can see that other things have clearly been more important to me and my life. E.g. I desparately wanted to become a People Manager some years ago. When I think about it today I am happy that it went the way it went. I kind of feel that I am more relaxed without having the responsibilities a People Manager has. I feel that I don’t need to be a People Manager to show my interpersonal and leadership skills. I feel that my expectation of that role was different to what I can really achieve with such a role. Another example is my personal small gadget wish list. Every gadget that costs more than 100 € I put on a wish list. Only when they are still on the list after 2 or 3 months I will buy these things. What’s happened is that often the “wish” was fading out and I didn’t want the “thing” anymore. I have even started to value “amazon.de” a lot. Why? Because when you purchase online in Germany you are entitled to send things back within two weeks. That means that sometimes I purchase something and then by the time I receive it I start to feel that I really don’t need it … Wow! What a change of mind. There is a third example I wanted to share and that’s my ideas about starting a business. There have been ideas that I went back and forth with and after a while I wanted to start them up. But then when I started them I looked much closer and found that it might be not quite as cool as I thought. Having said that I think there are cool ideas which need to be made into reality but sometimes we only find out when we start them up.
Please note that most of these goals I really wrote them down. Meaning I structured them. I materialized them. I prioritized them (or deprioritized them). I think to write these things down like a plan is the key piece that has to happen otherwise it’s not going to happen! Take a look at 43things.com. In my opinion a list like this really helps to get things achieved.
A group of frogs were hopping contentedly through the woods, going about their froggy business, when two of them fell into a deep pit. All of the other frogs gathered around the pit to see what could be done to help their companions. When they saw how deep the pit was, the rest of the dismayed group agreed that it was hopeless and told the two frogs in the pit that they should prepare themselves for their fate, because they were as good as dead.
Unwilling to accept this terrible fate, the two frogs began to jump with all of their might. Some of the frogs shouted into the pit that it was hopeless, and that the two frogs wouldn’t be in that situation if they had been more careful, more obedient to the froggy rules, and more responsible. The other frogs continued sorrowfully shouting that they should save their energy and give up, since they were already as good as dead. The two frogs continued jumping as hard as they could, and after several hours of desperate effort were quite weary.
Finally, one of the frogs took heed to the calls of his fellows. Spent and disheartened, he quietly resolved himself to his fate, lay down at the bottom of the pit, and died as the others looked on in helpless grief. The other frog continued to jump with every ounce of energy he had, although his body was wracked with pain and he was completely exhausted. His companions began anew, yelling for him to accept his fate, stop the pain and just die. The weary frog jumped harder and harder and – wonder of wonders! finally leapt so high that he sprang from the pit.
Amazed, the other frogs celebrated his miraculous freedom and then gathering around him asked, “Why did you continue jumping when we told you it was impossible?” Reading their lips, the astonished frog explained to them that he was deaf, and that when he saw their gestures and shouting, he thought they were cheering him on. What he had perceived as encouragement inspired him to try harder and to succeed against all odds.
They select the program, determine how the pieces are to be played, choose guest artists, staff the orchestra, and manage some external relationships. In the orchestra, even though the musicians play together, each and every one of them plays alone. They each follow a score and know precisely when to contribute. The instrument not only identifies each player but also distinguishes him or her from the other musicians.