Marketing für Kleinunternehmer
Wie promoten Sie effektiv Ihr Produkt, Ihre Auftritte als Künstler oder Ihre Dienstleistungen ohne zu hohe Kosten zu verursachen? Hier meine ganz persönliche Zusammenfassung von Ideen und Erfahrungen für effektives Marketing, das die Möglichkeiten von Kleinunternehmern berücksichtigt.
Ein mir äußerst wichtiger Punkt vorab: Suchen Sie sich einen Coach. Ein Coach ist kein Berater, sondern jemand, der Ihnen zuhört. Vermutlich haben Sie nämlich selbst bereits die besten Ideen und Ihnen fehlt lediglich der Zugang.
Use your password to get yourself in the right mood
I don’t know how often you type in passwords a day however I think I enter passwords about 100 times a day. As you know it is advised to change passwords frequently and some systems (especially within an intranet of a corporation) it is even enforced to change passwords fairly frequently.
Set goals and attract results
Here’s an interessting observation I’ve made. When I’ve set goals in the past they either have been achieved or I don’t feel the same way about these goals today as I felt back then when I have set them.
A group of frogs…
A group of frogs were hopping contentedly through the woods, going about their froggy business, when two of them fell into a deep pit. All of the other frogs gathered around the pit to see what could be done to help their companions. When they saw how deep the pit was, the rest of the dismayed group agreed that it was hopeless and told the two frogs in the pit that they should prepare themselves for their fate, because they were as good as dead.
Unwilling to accept this terrible fate, the two frogs began to jump with all of their might. Some of the frogs shouted into the pit that it was hopeless, and that the two frogs wouldn’t be in that situation if they had been more careful, more obedient to the froggy rules, and more responsible. The other frogs continued sorrowfully shouting that they should save their energy and give up, since they were already as good as dead. The two frogs continued jumping as hard as they could, and after several hours of desperate effort were quite weary.
Finally, one of the frogs took heed to the calls of his fellows. Spent and disheartened, he quietly resolved himself to his fate, lay down at the bottom of the pit, and died as the others looked on in helpless grief. The other frog continued to jump with every ounce of energy he had, although his body was wracked with pain and he was completely exhausted. His companions began anew, yelling for him to accept his fate, stop the pain and just die. The weary frog jumped harder and harder and – wonder of wonders! finally leapt so high that he sprang from the pit.
Amazed, the other frogs celebrated his miraculous freedom and then gathering around him asked, “Why did you continue jumping when we told you it was impossible?” Reading their lips, the astonished frog explained to them that he was deaf, and that when he saw their gestures and shouting, he thought they were cheering him on. What he had perceived as encouragement inspired him to try harder and to succeed against all odds.
What do real conductors do?
They select the program, determine how the pieces are to be played, choose guest artists, staff the orchestra, and manage some external relationships. In the orchestra, even though the musicians play together, each and every one of them plays alone. They each follow a score and know precisely when to contribute. The instrument not only identifies each player but also distinguishes him or her from the other musicians.
